Friday, September 22, 2006

Wal-Mart Promotes a Distorted View of Organic Foods

Wal-Mart Promotes a Distorted View of Organic Foods: " Wal-Mart Promotes a Distorted View of Organic Foods

When Wal-Mart made hay in the press earlier this year with its announcement about doubling its organic foods sales, I cautioned you to be skeptical about the source, and it seems my concerns are well-founded, according to this awesome New York Times piece.

Case in point is Wal-Mart's private-label brand of organic milk (Great Value) produced by Aurora Organic Dairy (which, by the way, also supplies Costco, Target, Wild Oats and Safeway). Some competitors and food retailers argue Aurora and Wal-Mart are selling substandard organic dairy products produced at facilities that barely adhere to the principles of organic agriculture.

To produce milk more cheaply, experts report, Aurora cuts corners as cows spend no significant time grazing on fresh grass. Instead, cows only eat grass when they aren't being milked or at the end of a lactation cycle which amounts to only three months at most each year. The rest of the time, cows survive on a high-grain diet. That's partly respo"

No comments: